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Alert me when this drops Best Apple Deals — iPhone, iPad, AirPods, MacBook
By the Run Run Deals editorial team Updated September 16, 2026 As an Amazon Associate I earn from qualifying purchases. We may earn a commission when you buy through other partner links.
Apple holds tight control of MSRP, so most Apple discounts are small (5 to 10%) outside of Black Friday and back-to-school. The four retailers that consistently undercut Apple Direct: Costco (members), Best Buy (sale events), B&H Photo (sales-tax-free for most US states), and Amazon (selectively, mostly older models). Amazon's Apple discounts are usually the smallest of the four. The list below filters for items where the current price beats both Apple's MSRP and the rolling 30-day average across these competitors.
What this list covers: iPhone (older generations and Pro Max sizes that compete with carrier promos), iPad, AirPods Pro / AirPods Max, Apple Watch, MacBook Air and Pro. What we mostly skip: current-generation flagship iPhone (rarely discounts more than 5 to 10%), Mac mini and Studio (specialty items, lower volume).
Auto-updated Sep 16, 2026 at 2:16 AM · Refreshes every 10 minutes
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Where each Apple product actually discounts
- iPhone (current generation): Carrier promos (Verizon, AT&T, T-Mobile) require 24 to 36 month line commitments to access the headline pricing. Unlocked iPhone discounts are 5 to 10% at most. The exception is when a new model is announced — the previous generation routinely drops \$100 to \$200 at Best Buy and Costco.
- iPad: Costco and Best Buy lead. iPad 9th and 10th generations consistently hit \$249 to \$299 (vs \$329 to \$449 MSRP) during Black Friday and back-to-school. iPad Air and Pro discount less aggressively.
- AirPods Pro 2: Year-round Costco pricing typically \$30 to \$40 below Apple Direct. Black Friday and Cyber Monday hit \$169 to \$179. Amazon Prime Day matches Costco occasionally.
- AirPods Max: Real discounts are rare. Best window is Black Friday week, when select colors hit \$449 to \$469 (vs \$549 MSRP). Outside that, expect MSRP.
- Apple Watch: SE discounts most aggressively. SE typically \$179 to \$199 (vs \$249 MSRP) during Black Friday and back-to-school. Series 9 and 10 discount 10 to 15%. Ultra rarely moves more than 10%.
- MacBook Air M-series: Costco's free AppleCare+ extension makes their pricing meaningfully better even at similar headline numbers. Best Buy runs back-to-school promos with student-only pricing. B&H beats them all if you live outside California or New York.
- MacBook Pro: Discounts only during back-to-school (August) and Black Friday week. Outside those windows, MSRP is the floor.
Costco vs Best Buy vs B&H vs Amazon for Apple
Each has a specific advantage:
- Costco wins on free extended AppleCare+ (\$80-200 of value depending on product), 90-day return window, and the lowest base pricing on most Apple products. Membership requirement is the trade-off.
- Best Buy wins on accessible everyday pricing without membership, the best sale-event execution, and the broadest selection. The My Best Buy Plus membership (\$49.99/year) adds member-exclusive Apple events.
- B&H Photo wins on sales-tax-free purchasing for buyers outside New York and California — typically saves 7 to 10% versus other retailers. Selection is excellent on Pro-level Apple products (Mac Studio, Pro displays, accessories).
- Amazon wins on shipping speed for Prime members and the long tail of accessories. Amazon's pricing on Apple products is usually 5 to 10% above Costco and Best Buy. Lightning Deals occasionally narrow the gap during Prime Day.
Decision rule: if you have Costco membership and a Costco within 30 minutes, start there. Otherwise check Best Buy first, then B&H if you're outside CA/NY for sales tax savings, then Amazon last.
Used and refurbished Apple — when to consider
- Apple Certified Refurbished (apple.com/shop/refurbished): Same warranty as new, often 15% off. Inventory rotates fast on popular models. Watch the page weekly if you have flexibility on color and storage.
- Amazon Renewed (Apple-direct refurbished): Backed by Amazon's 90-day warranty. Discounts are sometimes deeper than Apple's own refurb store. Trade-off: shorter warranty than Apple Certified Refurbished.
- Costco's open-box Apple: Full Costco return policy plus AppleCare+. Risk-free — if you don't like it, return it. Pricing varies but typically beats new by \$30 to \$80.
- Avoid third-party sellers on Amazon and eBay marketplaces unless they explicitly include Apple Care or original receipt. Fake refurbished Apple products are common; the warranty status determines real value.
- Trade-in path: Apple's trade-in program is convenient but usually 20 to 30% below market value. Decluttr, Gazelle, Swappa, and Facebook Marketplace consistently pay more for usable older iPhones.
Frequently asked questions
Does Apple ever discount the latest iPhone directly?
Almost never directly. Apple maintains tight control of MSRP on current-generation flagships. The carrier promos (Verizon, AT&T, T-Mobile) offer the deepest "discounts" but lock you into 24 to 36 month line agreements that often net out to similar total cost. For unlocked phones, expect 5 to 10% off at most through Costco, Best Buy or B&H — never directly through Apple.
What is the cheapest way to buy an iPad?
Costco for members. Costco's iPad pricing is consistently \$30 to \$60 below Apple Direct year-round, with a 90-day return policy and free shipping. Best Buy is second-best, especially during back-to-school (August) and Black Friday. B&H beats them in sales-tax-free states. Amazon is usually fourth — only matches Costco during Prime Day.
AirPods Pro 2 vs AirPods Max — which to buy?
Different use cases. AirPods Pro 2 (\$169-179 on sale) for everyday wireless earbuds, gym, commute. AirPods Max (\$449-549 on sale, rarely below \$469) for premium home listening, travel, calls. Most users get more value from Pro 2 plus a separate set of over-ear headphones (Sony WH-1000XM5 or Bose QuietComfort) than from AirPods Max alone.
Is Apple Care worth it?
Almost always yes for laptops and iPhone Pro Max sizes. The repair costs without AppleCare+ are punishing — a single screen replacement on iPhone 15 Pro Max is \$329, more than the \$199 AppleCare+ premium. For iPad, Apple Watch, and standard iPhone models, AppleCare+ is a closer call; depends on your accident history.
Does Costco sell unlocked or carrier-locked iPhones?
Both. Costco's online store sells unlocked iPhones at Apple's standard MSRP minus a Costco-specific discount of \$50 to \$200 depending on the model. Their in-store carrier kiosks offer locked iPhones with carrier activation discounts that can be deeper but lock you into specific plans. Online unlocked is usually the simpler path.
Should I trade in my old iPhone or sell it?
Sell if your phone is current-generation minus 2 (iPhone 14 or 15 right now) and in good condition — Decluttr, Gazelle, Swappa typically pay 25 to 35% more than Apple's trade-in. Trade in if your phone is older or has cosmetic damage; Apple's trade-in is more lenient on condition assessment than the resale platforms.
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